Nor Cal Flyer
The Nor Cal Flyer is a product series concept based on the classic ‘So Cal Flyer’ by SE Bikes. The Nor Cal Flyer concept is supoported by Northern California and Basy Area color ways.
Concept to Reality
This idea was based on my love for BMX and put the concept together for SE based on their classic ‘So Cal Flyer’ the concept was brought to life through Todd Lyons and SE created the ‘Nor Cal Series’ The color setups were changed in the production process and the entire Nor Cal Series is now available on the SE website.
SE Bikes x Cookies ‘Cookies Ripper’
The ‘Cookies Ripper’ is a limited edition BMX collaboration concept with the legendary SE Bikes and the iconic Cookies brand. This bike embraces the lifestyle and culture that connects bike life and Cookies. This collaboration includes a San Francisco ride out ending at the Cookies store, giveaways, exclusive content with Berner, RD Blocks and more.
Bringing Ideas to Life
From concept to creation this product collaboration is also a cross functional strategic marketing campaign. The legend RD Blocks on the Cookies Ripper concept bike.
Paul Wall x SE Bikes ‘Oil Dripper’
This collab is an instant classic that brings together the legendary artist Paul Wall and the iconic SE brand to embrace the lifestyle and culture Houston is known for. This limited collaboration includes a Houston rideout, bike giveaways and exclusive content with Paul Wall for the SE YouTube channel and social platforms.